Everything you want to know, before you talk to us.
Real answers on cost, lead quality, timelines, and what makes a real estate campaign actually work.
How we work
The mechanics behind every Immowi campaign.
We guide every prospect through a clear, measurable funnel:
- Set up campaigns on Meta and Google
- Drive targeted traffic to a dedicated landing page
- Convert through a smart, pre-qualifying form
- Hand over qualified leads, ready for follow-up
Always custom. Every plan is built around your project type, location, audience, and budget. No one size fits all approach.
Leads and quality
What we mean by a qualified lead, and what to expect in volume.
A lead we hand over meets three criteria:
- Correct, verifiable contact details
- Concrete interest in the type of property offered
- A real match with the target audience defined upfront
Most real estate funnels convert between 2 and 5 percent of qualified leads into a signed deal. So for every 5 sales, expect to work through roughly 100 to 250 qualified leads, depending on price point and follow-up.
Pricing and return
Transparent on cost, focused on return.
Four variables shape the cost of every qualified lead:
- Location and local competition
- Type of property and price segment
- Audience and targeting complexity
- Volume and campaign duration
Often, yes. Portals charge for visibility against every competitor on the same listing. With Immowi you pay for intent: people who actively raised their hand for your project, with no shared inbox. The cost per signed deal tends to be lower, even when the cost per click is higher.
Results and expectations
What is realistic, and what happens when targets are missed.
We do not promise guaranteed sales, but we do share clear benchmarks and reference cases from comparable projects. Expect a steady ramp in the first two to four weeks, then optimisation rounds based on real conversion data.
We treat every data point as a signal to refine. Every campaign has built in evaluation moments where we adjust creatives, audiences, landing pages, and offer. You always stay in a setup that keeps moving forward.
Why Immowi
What sets us apart from generic agencies.
Three things, very deliberately:
- Pure real estate focus, no detours into other industries
- Owned platforms and audiences, not just bought media
- Years of experience running campaigns for developers and agencies
Ready to scale your real estate sales?
Start generating high-quality leads and build a predictable pipeline with Immowi.