Collaboration between BlancaReal and Immowi for Nylva Homes
An international marketing strategy launched the Nylva Homes project in Manilva with strong reach and conversion.
Overview
BlancaReal, a leading agency on the Costa del Sol specialized in luxury properties and corporate relocations, partnered with Immowi to launch their Nylva Homes project in Manilva. Immowi developed an international marketing strategy aimed at maximum visibility and a clearly defined audience.
The challenge
The Costa del Sol real estate sector is highly competitive, with a wide range of agencies serving both local and international buyers. BlancaReal wanted to highlight the unique character of their Nylva Homes project in Manilva while reinforcing their brand positioning as a sustainable and reliable partner. They needed an approach that could reach the right international audience without losing the personal, premium feel that defines the brand.
The solution
Immowi developed a comprehensive international marketing strategy with multilingual reach, designed for maximum visibility among the right buyer profiles. Audience-specific campaigns targeted luxury buyers and corporate relocation clients separately, while conversion-focused landing pages were built around the unique selling points of Nylva Homes. Every touchpoint was aligned with BlancaReal's positioning around sustainability and transparency.
The results
The campaign generated more than 150 qualified leads and brought in over 1500 targeted website visitors, with an average conversion rate of 30%. Nylva Homes received the international visibility it needed, and BlancaReal further strengthened its position as a benchmark for luxury real estate on the Costa del Sol.
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