San Diego realtor cut marketing costs by 60% and doubled conversions
By focusing on high-intent buyers and automating follow-up, a leaking funnel turned into a high-performing sales engine.
Overview
A San Diego realtor was running social ads, Google campaigns and portal listings, but cost per lead kept rising and most leads went cold. Immowi reshaped the funnel from volume-based to value-based, focusing only on high-intent buyers in her preferred neighborhoods and price segments.
The challenge
This San Diego realtor was doing everything by the book, social ads, Google campaigns and portal listings, but the return simply was not there. Cost per lead kept climbing and too many leads were either unresponsive or a poor fit for her listings. Despite a strong personal brand and clear local presence, her marketing budget was being eaten up without producing consistent sales. She needed a way to spend less and convert more.
The solution
Immowi reshaped her funnel from volume-based to value-based. After auditing her existing lead sources and identifying inefficiencies, the team launched targeted campaigns aimed only at high-intent buyers searching in her preferred neighborhoods and price segments. Automated follow-up was added on top, so every qualified lead received a fast, personal response and nothing went cold while she was busy with showings.
The results
Marketing costs were cut by 60% almost immediately, while lead conversion doubled. Response time improved by 80%, turning a leaking funnel into a high-performing sales engine. She now spends less, converts more and has full visibility on which campaigns actually move the needle.
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