How Immowi elevated Key Immo's coastal real estate to success
Targeted marketing and conversion-focused landing pages helped a leading coastal broker reach diverse buyer audiences.
Overview
Key Immo is an established broker specialized in real estate along the Belgian coast, with a portfolio ranging from second homes to luxury apartments. Immowi built targeted marketing strategies and conversion-focused landing pages to reach a diverse audience of buyers and investors.
The challenge
Key Immo serves a remarkably diverse audience along the Belgian coast: second-home buyers, real estate investors and local clients, all with different motivations and budgets. The broker needed to reach each of these segments without diluting their premium brand, and to translate growing website traffic into high-quality leads and measurable sales rather than just clicks.
The solution
Immowi built audience-specific campaigns for each buyer segment, with messaging tailored to second-home buyers, investors and local audiences separately. Conversion-focused landing pages were created per project type, so every visitor landed on a page that matched their intent. Performance data was used continuously to refine targeting and creative, keeping lead quality high as volume scaled up.
The results
The collaboration generated more than 950 leads with a strong appointment-to-sale rate of 20%. Landing page conversion lifted by 10%, confirming that the right audience was being reached with the right message. Key Immo strengthened its position as a leading broker along the Belgian coast, with a marketing engine that consistently turns interest into actual sales.
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