From leads to sales: Immowi and Unibricks' success with Village Les Bois d'Ourthe
Immowi and Unibricks teamed up in 2024 to promote an investment project in the Ardennes, delivering fast leads and direct sales.
Overview
In 2024 Immowi and Unibricks joined forces to promote Village Les Bois d'Ourthe, an investment project in the heart of the Belgian Ardennes aimed at buyers looking for a second home or holiday property with strong yield potential. Targeted real estate marketing and lead generation translated directly into sales.
The challenge
Village Les Bois d'Ourthe is a niche investment project in the heart of the Belgian Ardennes, aimed at buyers looking for a second home or holiday property with strong yield potential. The challenge was twofold: position this specific project to the right international and local audience, and translate marketing reach into actual sales rather than just interest in a beautiful location.
The solution
Immowi developed a lead generation funnel built around the unique value of Village Les Bois d'Ourthe, with targeted real estate marketing aimed at second-home buyers and yield-driven investors. Campaigns and Unibricks' sales process were closely aligned, so qualified leads moved through the funnel quickly and the developer could follow up while interest was still fresh.
The results
The campaign generated 100 qualified leads in a short time and converted into 5 direct sales, a lead-to-sale rate of around 5%. The collaboration showed how focused real estate marketing combined with a tight sales loop turns niche investment projects into measurable revenue.
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